Case Study – Chevron Digital China
Chevron Digital China hired ad2china to provide strategic support for their entry into the China market, in order to sell its automotive lubricant products online.
- Enter the China market
- Create brand awareness for world-class lubricant products
- Target B2C and B2B online and O2O customer segments
- Sell product over multiple channels
- Create unique strategic partnerships
ad2china responsibilities included executive strategic support, eCommerce platform deal structuring and ongoing optimization, omni-channel digital marketing campaign strategy and ongoing management, and custom strategic partnership deal-making.
In less than 6 months, we had negotiated and structured multiple eCommerce deals and online marketing campaigns.
Chevron launched on three eCommerce platforms and sales have been strong for its first year of operations.
Our omni-channel digital marketing campaign included brand awareness and performance campaigns, targeting audiences across China. Our campaigns spanned Baidu SEM, JD.com on-platform, Tmall’s Alimama, Tencent’s social programmatic platform, Guangdiantong.
We strategized and launched a unique WeChat social media and content strategy leveraging the “road trip” concept which has been a great success.
We structured unique O2O deals with the likes of China’s largest ride-sharing company, eCommerce platforms, etc.