ad2china was founded by US and China internet veterans from the West. We are based in San Francisco, Beijing, and Barcelona.
We were founded to fill a gap between the growing demand for Western brands in China, and the ability to fulfill that demand objectively on behalf of Western brands clients via strategy, partnerships, online marketing, and eCommerce.
We have grown into two key businesses:
1. Sports Marketing globally: structure Brand Ambassador endorsement deals between some of the top soccer and basketball athletes in the world, and Naming Rights partnerships with soccer clubs across 8 countries, with top Asian and other global brands.
2. Corporate marketing in China: define China launch strategy, manage online marketing and eCommerce operations for Western corporate brands in China.
The original idea came about when one of our founders was an exec at Baidu, running Baidu’s International Business, and received numerous requests from Western brands and agencies asking how to navigate the Chinese online and audience market, as the publishers and platforms in China were mostly indigenous, and not set up to easily handle Western clients. The demand for US and Western goods in general by the Chinese was also increasing at the time. So, the case for ad2china was made and the business was born!
We are excited about expanding into Sports Marketing. This business came about via our experience in matching HNWIs in China with European soccer club investment opportunities. We quickly took on the responsibility for structuring endorsement deals for soccer athletes, and naming rights partnerships for soccer clubs. We are actively structuring deals with both Chinese, Japanese, and other Global brands. We are privileged to represent many of the world’s finest soccer stars and soccer clubs in countries across Europe, Latin America, and the Middle East.
Jonathan Dillon, Founder and CEO
We would love to hear from you:
San Francisco, Beijing, Barcelona
Copyright © 2020 ad2china - All Rights Reserved.