China has become a critical market for many Western companies
- Largest and most active online population in the world – 800+ million, with huge growth potential given <52% penetration
- 2x online population vs US, and 3x the growth rate
- Rapidly expanding middle class, to exceed US by 2020
- World’s largest online shopping GMV – $1+ trillion
- 17% of China retail sales eCommerce, vs 7% in the US
- Singles Day 2014 generated $25+ billion in online sales, more than triple Black Friday and Cyber Monday combined
- Unprecedented mobile adoption – 900 million phones , 800+ million smartphones, 70% smartphones used to transact m-commerce
- Strong consumer demand for Western products, eg, cars, fashion, luxury, alcohol, real estate, mom and baby, collectibles, etc.
- Rapidly growing outbound travel to Western countries (120 million outbound), comprising a $500 billion market (travel, overseas retail)
However, the market is complex, with many different sub-cultures, fragmentation of target audience across the vast country, different online companies, unique competitive-driven barriers.
But, done right, the prize is big!
ad2china is here to help you penetrate the China market, leveraging our unique experience at the executive levels of both Western and China internet companies, knowledge of the top platforms, and matching of Western athletes and brands with the right platforms and audience markets in China.