ad2china China Publisher Network
100% audience reach, 90%+ online channel reach, comprehensive digital advertising portfolio
ad2china’s knowledge of, and relationships with, the online marketing channels in China allow us to objectively represent Western companies and optimize marketing spend ROI for them.
Some unique attributes of the market that we deal with on a daily basis:
- The China online media, publishing, and advertising companies are all different to the West
- Publishers are only beginning to think about Western advertisers and are not set up internally to handle these relationships directly
- Varying levels of data and audience targeting sophistication across the channel providers, and evolving constantly
- Competitive barriers put in place by some online channels make it important to properly align one’s eCommerce store with the right audience marketing and acquisition channels