Penetrating the China market
for Western athletes and brands
Penetrating the China market
ad2china is a San Francisco, Beijing, and Barcelona-based agency that specializes in promoting Western athletes/celebrities and companies/brands in the China and Asian markets via image rights and endorsement deals, online marketing, eCommerce, and strategic partnerships / BD.
ad2china represents some of the top soccer and basketball stars, and soccer clubs, in the world for brand ambassador / endorsement and naming rights partnerships in Asia and beyond.
ad2china represents Western corporate brands entering and growing in the China market, across sports, travel, consumer products, luxury, fashion, automotive, real estate.
ad2china has both unique insights into the optimal matching of athletes and brands with China platforms and partners, and broad access to executive decision makers across brand partners.
Penetrate the China market for Western brands and athletes
Strategize, manage, and optimize endorsement partnerships for athletes, and online marketing campaigns and strategic business development partnerships for Western brands, to optimize share of the growing demand for Western brands
It is time for Western brands to get their fair share of demand and revenue profit the China market
- World’s 2nd largest economy, with annual GDP growth of 5-7%
- Largest online population 650 million, growing 10% YOY
- Online population, mobile adoption, and m-commerce = 2x US
- Increasing affluence, propensity to spend disposable income, demand for Western products, outbound overseas travel
- Online shopping $650 billion+
- 240 million online shoppers, 14% shop online daily
- Online advertising $36 billion
- Mobile payments $250 billion
- Online games revenues $17 billion, mobile games $4 billion
- 120 million outbound overseas travelers, $430 billion industry
What We Do
ad2china is the premier provider of online marketing and eCommerce services to Western companies looking to penetrate the China market.
Sports Marketing: Brand Ambassador / endorsement partnership deals between world-class soccer and basketball players and major brands; Naming Rights partnerships between European and South American soccer clubs (stadiums, team uniforms, tv, online, hospitality) and global brands.
Omni-Channel Digital Marketing: Performance (SEO, SEM, programmatic display, SE alliance), eCommerce marketplace platform (Tmall, JD.com), brand (premium, video, rich media), social media (account management, engagement)
eCommerce: Integrated solution including eCommerce storefront development and management, online marketing, product import logistics and fulfillment (in conjunction with “TP” partner companies)
Strategic Partnerships: Strategic distribution partnerships, JVs, and investments for select Western companies with the major China internet companies
Hear From Our Clients
We started working with ad2china in a number of strategic initiatives for China business. They have vast experience in digital marketing and eCommerce strategy development and implementation. Jonathan has access to the decision makers with the strong relationships he has built over the years across the internet landscape. He is objective and thoughtful and has added value to our business.
ZenithOptimedia Canada hired ad2china to manage an audience targeting and lead generation campaign in China for our client, Ontario Tourism, the top tourism organization in Canada. ad2china demonstrated strong knowledge of the China online market, which we had found complex and difficult to navigate. ad2china was instrumental in optimizing our client’s spend across multiple online marketing channels and sites. The campaign has succeeded in targeting the right China outbound tourism audience, presenting the client’s products to that audience and converting them, all while continuously lowering the cost of user acquisition (50% over the course of the campaign). ZenithOptimedia Canada looks forward to working with Jonathan and the ad2china team on future client engagements.
Jonathan and ad2china are unique in their expertise in both US and China markets. He is an excellent executive advisor who knows the China market, eCommerce, and marketing channels better than anyone outside China, and often inside China. He has invaluable access to executive teams at the big China internet companies and has the ability to secure unique deals for his clients. Jonathan and his team secured an excellent deal for BCBG with JD.com.
ad2china provides honest and objective guidance on how best to enter the China market and grow ones business. Their objectivity and honesty is refreshing and builds trust. He is a true partner for US brands to grow their businesses in one of the most important and crowded markets in the world.
Jonathan and his team impress with a deep understanding of the Chinese market and the players as well as an outstanding ability to understand a client’s needs. The insights and recommendations developed by Jonathan were comprehensive, consumer based and left no questions unanswered. All recommendations are perfected by superior service for his client.
McCormick & Company